Proposal for TOCOBO Flagship Store

This project proposes a comprehensive strategic design solution for TOCOBO , a minimalist Korean beauty brand founded in 2021. The design integrates service, system, interface, interaction, and user experience (UX) elements to align with the brand’s core values: minimalist philosophy, natural ingredients, affordability, and customer-centric innovation . The proposal focuses on creating an immersive flagship store experience that bridges online and offline touchpoints, enhances brand loyalty, and addresses gaps in physical retail presence.